i.
Time you'll never get back
Every year you delay is a year of teaching students one-by-one, capped by hours in the day, capped by your own physical limits.
ASHLEY JADE LTD
Your Academy Starts Here
For Hair · Beauty · Aesthetics · Makeup · Nails
For Hair, Beauty & Aesthetics Specialists
You can't buy time — But you can build something that gives you more of it
Hair, beauty and aesthetics specialists are quietly burning out — while consultants who've never built an academy charge thousands to tell you how.
I've walked it. Built one from a single training room into an Ofqual-registered specialist college. 1,000+ students later, I know exactly what works — and what most consultants get wrong.
25+ Years in Hair & Beauty
7 Years in Education
Ofqual-Registered Specialist College
CPD-Certified Accreditation Body
1,000+ Students Taught
Centre of CPD Excellence
Why Now
Five reasons it can't wait
Be honest with yourself for a moment. You don't need permission. You don't need more credentials. You need to look at what's happening right now and stop pretending it'll fix itself.
ii.
The body keeping the receipts
Hair and beauty professionals know what 12-hour days do to a back, a wrist, a shoulder. Education isn't optional past a certain age — it's survival.
iii.
Earning less than your skill is worth
You're trading time for money in a craft you've spent decades mastering. An academy turns that mastery into something that earns whether you're in the room or not.
iv.
The dream costs more every year
Setup costs rise. Accreditation fees rise. The longer you wait, the bigger the leap. Twelve months from now this gets harder, not easier.
v.
You already know you're meant to teach
The people coming to you for advice. The students who keep asking when you're going to run a course. You've been quietly preparing for this for years. Stop calling it a daydream.
Issue No. 01 · Free
The 5 lies the academy industry sells you
12 min read
PDF · Free
Free Issue
The 5 lies the academy industry sells you
Most of what you've been told about building a training academy is wrong — or designed to sell you something else.
This guide names the five most expensive misconceptions in the industry, where they come from, and what to do instead. Read it in 12 minutes. Save yourself months of wasted setup.
- 01 You need a teaching qualification before you can teach.
- 02 CPD certification is the same as Ofqual accreditation. (It isn't.)
- 03 You should hire a consultant who's never built an academy.
- 04 You can charge whatever you want once you're "established."
- 05 The hard part is getting students. (It's actually structure.)
What You're Actually Building
Not another side hustle— an asset
An academy is a body of work that outlasts the appointments, outlasts the burnout, and keeps earning while you sleep, travel, or finally stop.
Income that doesn't depend on your hands
Pre-recorded modules, paid course intakes, and accreditation fees that come in whether you're behind the chair or not.
A reputation that gets quoted by name
Students who tell their friends. Industry peers who refer to you as the authority. Your name said in rooms you've never walked into.
Time you actually own
Choose your weeks. Travel without losing income. Take Friday off without doing the maths first. The academy keeps running.
Something to sell, pass on, or step away from
A real business asset — not just a personal brand. Sellable, transferable, future-proof in a way one-on-one work never is.
I was earning before I'd even gotten out of bed. That's what a built-properly academy gives you.
Ashley Jade
Why Listen to Me
Built by someone who's actually done it
I'm not a consultant who's read about this in a course. I built my own training room into an Ofqual-registered specialist hair, beauty and aesthetics college. I'm a CPD accreditation body. I've taught over 1,000 students. I've sat across from awarding bodies, written the policy documents, paid the fees, made the mistakes.
Most of the people charging thousands to teach you how to build an academy have never built one. That's not a slur — it's just true, and it's costing the industry hundreds of thousands a year in wasted setup, failed launches and Ofqual rejections.
You don't need theory. You need someone who's walked the exact path you're standing at the start of.
25+
Years in Hair & Beauty
1,000+
Students Taught
7
Years in Education
Most consultants have never actually built one. That's how I know what to teach you — and what to skip.
Ashley Jade
Founder, Ashley Jade Ltd
The Journey
From where you are to the academy you want
There's no single path. Take the steps that fit the academy you want to build — physical, online, or both.
-
Step one
Where you are now
New educator or already teaching, you're here for the same reason — you know there's more in your skill than you're getting from it today.
-
Step two
Train to teach
New to teaching? Our CPD-accredited course gives you the method and confidence to teach well — the foundation everything sits on. Already teaching? You start further down the path.
-
Step three
Build (or grow) your academy
Starting out? The Academy AI Playbook builds it from the ground up — manuals, branding, pricing, lesson plans. Already running one? A custom website build takes what you've got and levels it up to the elite version.
-
Step four · Optional
Take it online
Only if you want to. A website that teaches or sells beyond the room — whether you're opening doors for the first time or widening the reach you've already got.
-
Step five
Get CPD accredited
Accredit your own courses and earn your place on our training provider directory. As your student reviews grow, your Seal of Excellence rises from Acclaimed to Best-Selling — the authority new students look for.
-
Step six
Time back
An asset that earns while you sleep. Not another job — the freedom you got into this for.
The Offers
Honest ways to build it properly
Pick the path that fits where you actually are — starting from scratch, taking it online, or getting your academy CPD accredited.
Start here
For new educators
Academy Starter Vault
Your honest starting point
Everything you need to learn to teach and build your academy from scratch.
What's included
- Train to Teach — our CPD-accredited online course, with real-life video tutorials
- Finish confident and ready to teach
- The Academy AI Playbook — builds your entire face-to-face academy in minutes
- Manuals, enrolments, branding, content calendar, pricing & adaptable lesson plans
- Business analysis and ad campaigns — plus much more
- Upgrade & save — add CPD accreditation at a discount
£347
one-off
Learn more
Most popular
Done with you
90-Day Academy
Done with you, in 90 days — website included
Three months to launch — you build the academy, I build the website.
What's included
- Everything in the Academy Starter Vault
- I build your basic 5-page website — home, about, courses, policies, contact
- Hosted on Shopify, with your online course platform built
- You cover the Shopify plan & platform subscription — cheaper than Teachable, Skool or Kajabi
- Domain + 1 professional email (subject to availability)
- Up to 3 courses set up during the build
- 1 revision round
- Upgrade & save — add CPD accreditation at a discount
£1,997
one-off
Learn more
For every educator
Academy AI Playbook
Build your academy in minutes
The Academy AI Playbook on its own — to build new academies, or level up, the academy you already run.
What's included
- Builds your entire face-to-face academy in minutes
- Manuals, enrolments, branding & content calendar
- Pricing & adaptable lesson plans
- Business analysis and ad campaigns — plus much more
- The same Playbook that's inside the Academy Starter Vault
£97
one-off
Learn more
For established educators
Custom Website Build
The elite build, for established educators
For educators already running, who want a site that truly stands out.
What's included
- Everything in the basic build — levelled up to the elite version
- Hosted on Shopify, with your online course platform built
- You cover the Shopify plan & platform subscription — cheaper than Teachable, Skool or Kajabi
- Domain + 1 professional email (subject to availability)
- Up to 5 courses set up during the build
- 2 revision rounds + 30 days aftercare
- Extras quoted on request — more pages, courses, booking system, galleries, blog
From £1,997
one-off
Learn more
Get accredited
CPD Accreditation
Get the seal your students look for
Your own courses, officially CPD accredited — with a seal to prove it.
What's included
- Get your own courses CPD accredited — Starter (1–5), Standard (5–10) or Unlimited
- Listed on the training provider directory
- Your Seal of Excellence — Acclaimed, then Best-Selling as your reviews grow
- Renewal discounts as your review count climbs
- 12-month package · extra courses £45 each on Starter & Standard
From £189
12-month
Learn more
Last Thing
Stop waiting for permission — you don't need it
You've read this far. You already know what you want to build. The only question left is whether you start now, or read another article telling you why you're not ready yet.